Don’t make this email marketing mistakes even if you’re on a shoestring marketing budget
You’re on a shoestring budget and using email marketing as one of your advertising arsenals. Are you guilty of this marketing mistakes?
Don’t be fooled by thinking that any form of email marketing is beneficial and acceptable – it’s simply not true.
As a business owner, don’t succumb to these mistakes in your email marketing campaign..
1. Sending promotional material one after another until to the point of it being tagged as spam
2. No promotional email follow up
3. Incomplete sales funnel that’s unable to make use of the traffic from the promotional emails
4. Non-targeted marketing audience
Why you shouldn’t spam other people’s email?
Spam is a problem even when there is a law. Each day Internet users receive spam from around the world.
This may include a host of unsolicited emails, which are promoting products, or services the recipients may or may not be interested in purchasing.
If you’re a business owner, don’t make the critical mistake of sending out untargeted emails in your marketing campaign. If you do so, your email may never reach the recipient or worse your email will be deleted without being read by your recipient.
One basic thing you can do to prevent this is by ensuring that your email copy contains more useful information, rather than just blatant advertising.
Do you make the mistake of not following up on your promotional emails?
You can make your promotional campaign more beneficial by following up your email campaign with other methods such as direct mail or phone contact. You can use this opportunity to answer any questions that the other parties might have or provide addition information they may require. Again…no spamming please…
Do you make the mistake of not following up on your promotional emails?
Is your sales funnels ready for the influx of customers?
Is your site ready? Do your support staffs prepared to handle increase in demands for your products and services? Well, they better be…You don’t want your customer to have to wait long for products or services – they might jump to your competitor!
Tailor your email marketing to your specific target audience
Don’t fall into the trap of believing it’s more important to reach a large audience than it’s to reach a targeted audience.
Finding a target audience for your emails is analogues to choosing your keywords for your website. Your intention is to attract targeted traffic who will buy your goods and services.
You can get more leads by sending your email marketing materials to a smaller group of recipients that have an interest in your products and services.
Not only you need to send your material to your target audience, you’ll also need to tailor your messages to suit them.
There you go. The four email marketing mistakes that you shouldn’t do even if you’re marketing on a tight budget 
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