Being a shoestring marketer that’s pressed for cash doesn’t necessarily mean that you should ignore some basic search engine optimization (SEO) to bring traffic to your site. In fact, you should be doing this more to bring organic traffic to your site.

SEO tracks what terms or keywords that people are using to search for information on the Internet.

Using SEO is a great tool to get people to come to your site.

When you go to the internet, searching for a specific word or phrase. How many times do you scroll down to the bottom of the page and automatically go straight to page 15 without looking at the results on the first 14 pages? Never, right?

Generally, a normal search will answer the intended question within the first ten web pages listed in the search.

If I’m the one looking for information, I normally won’t even go beyond 3 pages to look for the answer before I start searching again. And I think others will also be like that.

That’s why it’s important for you to try ranking your site further up in the page. It’ll help to bring more traffic to your site. And you can achieve this by doing some SEO on your site.

Before you start going to do off page optimization, pay attention to your on site optimization first.

When writing content to your site, do some research on the keyword that you’re trying to rank for. And format your post to include header, subheader, bold, italic or underline in certain places in your post. Sprinkle some keywords and make it look natural for your human reader.

Search engine optimization can be a fun project to work on if you have the time. Between the words you want to key for and tracking how you are doing with those words it can be much like a game you get to play against your potential clients. You win when they start rolling through your links.

I’m not an SEO expert and not pretending to be one. If you’re interested, there are many tips and tricks on how to use SEO and how to properly optimize your site.

Search online and you’ll find books, blog articles, videos, training tools and even tutorials being published daily on the SEO topic.

Go through this materials so that you gain better understanding on SEO. There’s always new thing to learn everyday and SEO optimization should be one of them.

Looking forward to your comments...

Technorati Tags: search engine optimization, SEO, traffic via SEO

Do you consider yourself as a shoestring budget marketer?

If you do, then it’ll mean that you’re on tight advertising budget and need to be more creative in your promotional campaigns. You’ll want to ensure that you can milk the juice of your hard earned money to its fullest.

So, why not make use of ‘word of mouth campaign’?

Imagine this scenario, you went shopping at your favorite store and found out that they just slashed their hottest collections price…so naturally, what’ll you do?

No doubt that you’re going to go ‘gaga’ about it rushed to get the items that interest you but I think you’ll also spread the words to your friends. You called them and tell them about the sale. Before you know it, your friend might also do the same things and they all flock to the store to and jump into the sale. Isn’t this familiar?

How can you effectively create a word of mouth campaign for your business?

1. You need to give them a reason to talk about your products and services

Try to maket it easier for them to share their experience. You can create and  make use of Facebook fan page for this or even use your blog platform to interact with them

2. Be honest

You need to let your customer or site visitor know the real purpose of your word of mouth campaign. Don’t underestimate them. They are smart enough to tell if you lie and the last thing you want is your customer badmouthing you

3. Go the extra mile and treat your customers well

Commit to providing superior customer experiences in order to improve credibility.

4. Honor your word

If you promise something, then honor it. After all this is a word of mouth campaign and if your word means nothing, neither does your campaign.

5. Offer incentive to your customer

You can try to offer incentives to customers to help spread the word. You can either offer certain percentage off of their next purchase or give something valuable in return for their effort in spreading the word. People know people and you want everyone to know about your business.

Businesses know word of mouth advertising is the most cost effective, fastest spreading and best way to advertise on the planet.

Think about it.. you’ll more likely to follow your friend recommendation than something coming from a complete stranger . Yupp… Word of mouth advertising work and if you’re a budget marketer, you should be using this a lot more.

Enjoy this post? Leave a comment below and add to the discussion. Thanks!

Technorati Tags: budget marketer, budget marketing through word of mouth, simple strategy for cheap advertising, word of mouth campaign

Article marketing is a popular traffic generation strategy.

Many internet marketer use articles as an advertising method to boost their traffic and income.

This strategy involves publishing and submittting your articles to the many article directories. Visitors can have access to these free contents for as long as the articles carry the original author’s signature box’s info.

This method is a cheap way to get your site exposed to a bigger audience.

The main reason is due to the signature or your author box contains a link to your website that is clickable. If your article and resource box are interesting and engaging, your reader might click on this link and pay your site a visit, just to find out more about you.

As your published articles increases, you’ll find more of them appear on different websites. This will be the incoming links to your sites, which will be one of the factors that enhance the importance and authority factor of your site to the search engine.

Simply put, the more incoming links your website has, the more weight it’ll carry in the search engine and this will then increase your website’s placement in the search results.

If you monetize your site to promote a product or service, the backlinks that your articles generate will mean more potential customers for you.

How does your article marketing strategy play a role in your income?

Some visitors might already have specific things they need on their mind. However, they cannot decide between the many choices that they find online. Worse, they need more information to understand and differentiate between these offers.

Chances are, they might stumble upon one of your articles. The contents of your article invite them to your site. They click on your link and discover your promotions and they might even buy from you offer. Can you see the potential?

Many people are now taking their buying needs online. Therefore it’s important to have your site on the search engines through your articles. It’s a good way of letting them know about you and your business.

If you’re skeptical about it, try to write some articles and link to your site. Obviously you’ll need to do some research on the keyword that you want to target and what type of content you want to include.

Watch for the surge in your site traffic, link popularity and interest. Before you know it, you might even doubled or  tripled your earnings.

There’s nothing more sweet than benefiting from something you got for free. Write artiles and boost your traffic and income.

Anyone else have feelings about this?

Technorati Tags: article marketing for traffic, Article Marketing Strategy, cheap marketing using article

On a tight marketing budget – why not bring your business to the net?

Advertising on the net has been so popular nowadays that you can do it even if you’re on a tight marketing budget. Spread the word about your business using this medium and there shouldn’t be any excuse for you not to do so.

Consumers in this millennium go to search engine, twitter or you tube to search for information that they’re interested in. Typing some keywords in the search box will bring them huge list of sites that they can select.

Exposing your business to net can be a very cost effective and time saving method of advertising. You can even spread your wings further by establishing your presence on the social networking sites.

Nowadays, it’s becoming easier for any business to have a personalized website that they can use to advertise their product. If you have the budget, you can outsource your setup for a fee but if you’re not you can even do it on your own using the free blogging platform as a start up.

What you can use your website for?

1. Interact with your customer such as using it for collecting feedback, surveys, doing contest etc

# image by Dominik Gwarek (kikashi) from http://www.kikashi.webpages.pl/

2. To provide details about your products and service
3. As a medium to announce offers, discounts or product launch

Having an interactive site is a winner way to increase the interest of your site visitor so you definitely need to put some effort in improving your site.

Let's talk more about this... can you do me a quick 30-second favor and leave a comment below?

Technorati Tags: advertising on the net, cost effective advertising, online marketing, tight marketing budget

In this age, shopping has been made so easy, especially with the advent of online selling sites. With a click of a button, you can buy shoes, books, cd and many other items online, all within the comfort of your home.

As the online sites grow, so does the online advertising or known to others as iAdvertising. Online advertising has been proven to be the best way to reach a larger audience within a short period of time with a less amount of money.

How can you start advertising your business on the net?

There are many options available for you. One of the simpler method is to create a website and then start placing its link on different websites. With some search engine optimization techniques, you can then get your site more organic exposure via the search engine.

With some creativity, you can varies the way you advertise on your site. You can use pop up ads, banner ads, wallpaper ads and even video ads.

If you’re on low budget, are you limited to online advertising only?

You can try advertising your business using radio stations. Sometimes, they offer good packages at affordable price for advertising during non-peak hours. Try contacting your local stations to compare pricing.

The next avenue for you to try is using newspaper advertising. Depending on the audience that you want to target, choose suitable local newspaper and relevent sections for you to do your ad.

Don’t forget your business card. Try to include all the vital information about your business on it. A  personalized business cards are good way of reaching genuine customers.

Among the methods outline above ,I still feel that online advertising offer a wider audience at a cheaper budget. Having said that, combining these methods will definitely help to push your advertising campaign to a wider audience

Please! Take 27 seconds to leave your comment below so I can get the ten comments I need to keep updating this blog...

Technorati Tags: cheap advertising method, low budget advertising, online marketing for cheap advertising